Is Blackberry Still Worth?

From the latest data Blackberry has reached 2.4 million users. Unfortunately the sweet story is not always accompany it.

BROWSER

Unlike Android or iPhone, the Blackberry browser seem old and lost in terms of technology because the Blackberry does not display the web page as on a PC. The Blackberry web pages view is back on the 90's. Many Blackberry users who often complained about the slow browser. Although RIM bought Torch Mobile, which makes the Webkit-based Iris browser. WebKit layout engine is also used in the iPhone, Android, and Symbian. However, the Blackberry yet still leaves the same problem.

TOUCHSCREEN

Blackberry by RIM also introduced its first touch-screen phone in the Storm series. However, the reality haptic feedback with all the buttons on the screen, with a virtual key can not help most users. Storm proved to be slower than  iPhone or a Blackberry with a physical keyboard is more old school than the Storm. Although RIM has improved the Storm at Strom 2 with new touchscreen improvisation, yet still able to beat when it benchmarked with iPhone touchscreen and Samsung Galaxy or other products and even Sony Ericsson’s HTC Android. If you want smrtphone with a touch screen, and comes with a fun game, except that you want a different experience from a mobile phone cursing you as a friend to play in his spare time and do not really need to go online and e-mail notifications are always for the sake of a particular social network, the Blackberry is certainly not as an option.

APP STORE

With the number of Android and iPhone users, Blackberry App Store is hard to follow presents a number of innovations through it App Store. It’s because the Apple iPhone App Store has sold hundreds of thousands of applications and served free apps to, while the Blackberry App Store came with only 3 thousands applications, while Android is close to 400 thousands of applications ready to use.

UNSTABLE WIFI CONNECTION

Wi-Fi has become popular features in the smart-phone or mobile phone. But previously known,  Blackberry Storm and Tour was released with 3G access, with no Wi-Fi. Even Gemini often get protests because it’s unstable Wi-Fi signal. Although RIM has also presented a model named Essec that has all the features of the Tour, which is contained Wi-Fi.

SIMPLE DESKTOP SOFTWARE

Blackberry users in some countries may be spelled out very much, but they often find it difficult to arrange music and data with RIM software. Blackberry desktop software can run on a PC and it’s designed for easy transfer of files, music, and data. But the software system is also experiencing a problem setup process, in the setup the software must continues to update it in the latest series. RIM Blackberry software requires improvement to ease its users like play iTunes from your iPhone and Music on Android.

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BuzzCity: Mobile Ads are Growing, Indonesia is Still #2 in The World

BuzzCity release impression data on mobile commercial in the second quarter of 2011. In total, there’s a 30% increase from the last quarter. In BuzzcCity report, the summary from 1st quarter on trends and tendency from mobile commercial shopping, shown more commercial (53 billion commercial) aired through BuzzCity connection in the first six month of 2011, compared to the rest of 2010 commercial (52 billion commercial).

The latest report from BuzzCity gave a prediction on industries as a whole including the latest Gartner prediction on mobile commercial income around the world, it’s increased two times fold in 2011, growing to $3.3 billion from $1.6 billion that produced in 2010.

BuzzCity CEO, Dr KF Lai, from his press conference explains, “Mobile commercial is no longer dominated by a few markets. More than 50 countries aired 100 million commercials per quarter is no longer an amazing things, but it’s an indication from in depth and maturity from the whole mobile ecosystem. Internet mobile commercial now seen as a power for marketers to spread messages, build brand and their selling – medium for a media that we can’t put aside.

For Indonesia alone, the impression gained by BuzzCity is the world’s second largest, after India, with a total impression of 3.76 billion and the average CPC of $0.04. Nevertheless, there is a downward trend during the recording period from April to June 2011. Indonesia is one of four countries that have advertising impressions in total more than 1 billion in one quarter. Other countries are India, Vietnam and the United States. Vietnam is currently labeled as a mobile hotspot by BuzzCity with the tremendous increase of 223% during the second quarter of 2011.

If we breakdown to detail access, BuzzCity noted that 52% of its advertising in Indonesia is accessed via Nokia mobile phone. On the advertisers, the largest one who advertises through BuzzCity in Indonesia is based entertainment and gaming company, with a strong increase by a brand that is running the campaign through digital agency.

BuzzCity reveal this growth due to reduction in the cost data from operators, promotional frenzy of cheap handsets for a better mobile internet and mobile content.

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