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Sunday, September 4, 2011

Android Takes 20% Smartphone Marketshare

Along with the growth of Indonesian mobile market, we started to collect few data that could probably help understand the mobile market better. We’ve written about the future of smartphones and feature phones here, but we haven’t exactly write about the numbers to support it. So here it goes.

Indonesia claimed 63 percent mobile internet adoption rate, a 158 percent monthly increase. This significant growth is mostly triggered by the availability of cheaper smartphone devices with standard features like web-browsing, Facebook, Twitter, chat, emails and cameras. Lots of cheap phones enter the rural mass-market with prices as low as $80 and ridiculously cheap data plans as low as $4 per month.

Barriers all gone.

All mobile phones in Indonesia 25% of 3,1 million is a Smartphone. Interestingly, 20% of them are Android. If you walk down the main streets of Indonesia’s big cities, you’ll see there’s a lot of billboards for Android devices from various manufacturers such as Samsung, LG, Sony Ericsson and even the local player Nexian. Along with its open-source nature, Android is taking new people from lower economy to experience smartphone supported by these manufacturers with their own market segments and economy classes.

In fact, Samung is enjoying the fast-growth of Android devices. “The growing adoption of smartphones in Indonesia in 2010 reached 65%. It is even higher than the growth of the global smartphone (60%)” said Budi Janto, Samsung Mobile Bussiness Director. In the Android phones Samsung mastering 78% all of them, and on the side of the tablet computer has a 60% market share in Indonesia.

And although BlackBerry is still arguably dominating the young modern market, Android can start gaining smartphone marketshare and iPhone can finally get their devices sold properly. There is 1 iPhone for every 12 BlackBerry devices in Indonesia, which is good compared to last year.

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